手机买彩票

绿维问答 林峰视点

LVWEIQIXIAWANGZHAN

景区:我太难了!

2019-09-18 庄主论坛 标签:
 
 

当前很多景区虽然开设有餐饮、酒店等业务,但是这些板块收入尚不足以支撑景区整体收入,很多景区还处于依赖门票经济的状态。如今门票价格下调,虽然有利于倒逼传统景区加速转型,但目前看来,不少景区摆脱门票经济仍需时日,眼下传统景区正在经历转型的阵痛。

ZAIJINNIANSHANGBANNIAN,DUIYUYIXIECHUANTONGJINGQULAISHUO,KEWEISHIBURULELIRUNDEXIAXINGTONGDAO。JINRIFAXIAN,BAOKUOGUILINLVYOU、LIJIANGLVYOUDENGDUOJIACHUANTONGJINGQUJINGLIRUNJUNCHUXIANXIAHUA,ZHEIQIZHONGYUJINGQUMENPIAOJIAGEXIAJIANGYOUHENDAGUANXI。

JULEJIE,YIXIECHUANTONGJINGQUMENPIAOSHOURUZHANDAOJINGQUZONGYINGSHOUDEJINYIBAN,ERZHEIZHONG“HANLAOBAOSHOU”DEMOSHIRUJINZHENGZAISHOUDAOTIAOZHAN。

手机买彩票JINNIAN3YUEDI,GUOJIAFAGAIWEIHAIFACHU《GUANYUCHIXUSHENRUTUIJINJIANGDIZHONGDIANGUOYOUJINGQUMENPIAOJIAGEGONGZUODETONGZHI》,YAOQIUGENGDAFANWEITUIJINZHONGDIANGUOYOUJINGQUMENPIAOJIANGJIA。ZAICIQINGKUANGXIA,BUSHAOJINGQUMENPIAOSHOURUFENFENXIAJIANG。

手机买彩票YENEIRENSHIZHICHU,DANGQIANHENDUOJINGQUSUIRANKAISHEYOUCANYIN、JIUDIANDENGYEWU,DANSHIZHEIXIEBANKUAISHOURUSHANGBUZUYIZHICHENGJINGQUZHENGTISHOURU,HENDUOJINGQUHAICHUYUYILAIMENPIAOJINGJIDEZHUANGTAI。RUJINMENPIAOJIAGEXIADIAO,SUIRANYOULIYUDAOBICHUANTONGJINGQUJIASUZHUANXING,DANMUQIANKANLAI,BUSHAOJINGQUBAITUOMENPIAOJINGJIRENGXUSHIRI,YANXIACHUANTONGJINGQUZHENGZAIJINGLIZHUANXINGDEZHENTONG。

No.1

SHOUZHIMENPIAOSHOURUXIAJIANG

BUSHAOJINGQULIANGCHUDEJINNIANSHANGBANNIANCHENGJIDANZHONG,DOUKEYIZAIJINGLIRUNYILANZHONGFAXIAN“XIAJIANG”DESHUZI。ZAIGUILINLVYOU、LIJIANGLVYOU、HUANGSHANLVYOUFABUDESHANGBANNIANCAIBAOZHONG,JINGLIRUNJUNCHUXIANXIAHUA。CIWAI,ZHANGJIAJIESUIRANBINGWEIFABUSHANGBANNIANNIANBAO,DANZAIJINRIFABUDESHANGBANNIANYUBAOZHONGYETISHILEYUJIJINGLIRUNXIAJIANG。ZHIDEYITIDESHI,ZAIZHEIXIEBANNIANBAOZHONG,JUNTIDAOLESHOUJINGQUMENPIAOJIAGEXIAJIANGYINGXIANGDEYINSU。

GENJUGUILINLVYOUFABUDE2019NIANSHANGBANNIANCAIBAOXIANSHI,JINGLIRUNWEI992WANYUAN,XIANGBI2018NIANSHANGBANNIANDE2930WANYUANXIAJIANG66.16%,CAIBAOHAIZHICHU,SHOUCHIXUJIANGYU、JINGQUMENPIAOJIAGEXIAJIANG、GONGSICHENGBENFEIYONGSHANGSHENGDENGYINGXIANG,YINGYELIRUN165.67WANYUAN,TONGBIXIAJIANG94.46%。

SHOUZHIJINGQUMENPIAOJIXIANGGUANSUODAOSHOURUXIAJIANG,LIJIANGLVYOUDEYINGSHOU、JINGLIJUNCHUXIANLEXIAHUA。JULIJIANGLVYOUCAIBAOXIANSHI,2019NIANSHANGBANNIAN,GONGSIYINGSHOUWEI3.18YIYUAN,TONGBIXIAJIANG7.07%,JINGLIRUNWEI9804WANYUAN,GENGSHITONGBIXIAJIANGLE17.53%。ZAIGAIGONGSICAIBAOZHONG,HAIZHIJIEJICHULEYEJIXIAHUADEYUANYIN,QIZHONGBIANBAOHANZHUYINGYEWUSUODAOYUNSHU。

JULEJIE,ZAILIJIANGLVYOUYEWUGOUCHENGZHONG,YUMENPIAOZHIJIEXIANGGUANDESUODAOYUNSHUYEWUZHANBIDADAO49.89%,ERJINNIANSHANGBANNIAN,GAIXIANGYINGSHOUZHIJIEXIAHUA22.43%。JUXI,ZAIQUNIANGUOYOUJINGQUMENPIAOJIANGJIADEGAIGECHAOZHONG,LIJIANGLVYOUXIADIAOLEBAOKUOYULONGXUESHANJINGQUMENPIAOYIJIXIANGGUANDEYULONGXUESHANJINGQUDASUODAO、YUNSHANPINGSUODAO、MAONIUPINGSUODAOJIAGE。ERZAIJINNIANDECHENGJIDANZHONG,LIJIANGLVYOUBEISHOUCHONGJI。

手机买彩票CIWAI,HUANGSHANLVYOUYEZAICAIBAOZHONGZHICHU,SHANGBANNIANJINGYINGSHOUDAOXINGYEJINGZHENGJIAJU、MENPIAOJIAGEXIADIAODENGBULIYINSUYINGXIANG。JUHUANGSHANLVYOU2019NIANSHANGBANNIANCAIBAOZHICHU,QIYUANLINKAIFAYEWUSHOURUWEI1.01YIYUAN,TONGBIJIANSHAO4.83%。

手机买彩票BEIJINGDIERWAIGUOYUXUEYUANZHONGGUOWENHUAHELVYOUCHANYEYANJIUYUANGAOJIYANJIUYUANWANGXINGBINFENXIZHICHU,YIXIEJINGQUYEJIDEXIAJIANG,YUMENPIAOJINGJIYOUHENDAGUANXI。SUIRANZHEIXIEJINGQUMENPIAODIAOZHENGHOU,YOUKERENSHUCHUXIANLESHANGZHANG,DANSHIMUQIANLAIKAN,GUONEIHENDUODIFANG,CHUANTONGJINGQUHAISHIMEIYOUBAITUODUIMENPIAOJINGJIDEYILAI。

No.2

JINGLIZHUANXINGZHENTONG

“ZUOZHESHOUQIAN”ZHEIYISHANGYEMOSHISIHUYIJINGZOUDAOLEJINTOU。ZAIXINZHENGXIA,CHUANTONGJINGQUZHENGZAIJINGLIZHUANXINGDEZHENTONG。2018NIAN6YUEDI,GUOJIAFAGAIWEIXIAFA《GUANYUWANSHANGUOYOUJINGQUMENPIAOJIAGEXINGCHENGJIZHI JIANGDIZHONGDIANGUOYOUJINGQUMENPIAOJIAGEDEZHIDAOYIJIAN》,SUIHOUBUSHAOGUOYOUJINGQUZAIQUNIAN“SHIYI”QIANFENFENXIADIAOMENPIAOJIAGE;JINNIAN3YUEDI,GUOJIAFAGAIWEIYOUFACHU《GUANYUCHIXUSHENRUTUIJINJIANGDIZHONGDIANGUOYOUJINGQUMENPIAOJIAGEGONGZUODETONGZHI》,YAOQIUGENGDAFANWEITUIJINZHONGDIANGUOYOUJINGQUMENPIAOJIANGJIA。ZAICIQINGKUANGXIA,DUODIJINGQUMENPIAOYOUDIAOZHENG“YUANZHONGYUAN”DESHOUFEIMOSHI。

手机买彩票JULEJIE,LIJIANGLVYOUZAIXIADIAOMENPIAO、SUODAODENGYIXILIEYEWUJIAGEHOU,SHITUYIYINXIANGYANCHU、CANYIN、JIUDIANDENGYEWUSHOURUJINXINGMIBU。SUIRANLIJIANGLVYOUYOUKERENSHUYOUSUOSHANGZHANG,BUGUOQIDAIDONGDEYANCHU、JIUDIAN、CANYINDENGBANKUAIDEYINGSHOUBINGBUZUYIMIBUMENPIAOJISUODAOJIAGEXIADIAODAILAIDEYINGXIANG。

手机买彩票GENJULIJIANGLVYOU2019NIANSHANGBANNIANCAIBAOXIANSHI,LIJIANGLVYOUSANTIAOSUODAOGONGJIJIEDAIYOUKE210.17WANRENCITONGBIZENGZHANG21.92%,ZAIYOUKERENSHUZENGZHANGDETONGSHI,YEJIYANCHUDAILAILESHOUYI,QIYINXIANGYANCHUSHOUYIGENGSHIZHIJIEZENGJIA2500WANYUAN,YOUYUANLAI14.83%DEYINGSHOUZHANBITIGAODAOMUQIANDE23.85%,BUGUO,ZHEIBINGBUZUYIDIXIAOSUODAOYUNSHUSHOURUXIAJIANG5000WANYUANDESUNSHI。CIWAI,LIJIANGLVYOUCANYIN、JIUDIANDEYINGSHOUYEMEIYOUYINWEIYOUKERENSHUDEZENGJIAERZENGJIA,XIANGFANCANYINHAICHUXIANLEXIAJIANG。

YENEIRENSHIZHICHU,GUOQUJINGQUYILAIMENPIAOSHOURU,HUOZHETONGGUOYOUKEZHIJIERUYUAN,YILANCHEYUNSHUZUIJIANDANDEXINGSHIHUOQULIRUN,ZHEIZHONGMOSHIXIANGDUIJIANDANCUBAO,DANHUOLIYEZUIWEIZHIJIE。ZAIMENPIAOJIAGEXIAXINGXINQUSHIXIA,JINGQUBUDEYIXIANGQITAYEWUZHUANXING,ZAIZHUANXINGGUOCHENGZHONG,CANYIN、ZHUSUDENGJUNYOUJIAOGAODEYINGYECHENGBEN,ZAIRENLICHENGBENBUDUANSHANGZHANGXIA,ZHEIXIECHUANTONGJINGQUHUOLIBIYIWANGGENGNAN。

手机买彩票BEIJINGDIERWAIGUOYUXUEYUANZHONGGUOWENHUAHELVYOUCHANYEYANJIUYUANFUJIAOSHOUWULIYUNBIAOSHI,MENPIAOJIAGEXIAJIANGJINERYINGXIANGDAOYEJI,SHUOMINGJINGQUSHOUFEIMOSHIHAICUNZAIDIAOZHENGDEKONGJIAN。JINGQUZAIZHUANXINGDELUSHANG,KENDINGHUIJINGLIZHENTONG,DANSHIZHANGTONGBURUDUANTONG,RUGUOCHUANTONGJINGQUZUIZHONGYISHIBUDAOZHUANXING,ZUIZHONGDENGDAITAMENDESHITAOTAI。

No.3

BAITUOMENPIAOJINGJIRENGXUSHIRI

手机买彩票ZHENTONGYAOJINGLIDUOJIU,CHENGWEIHENDUOJINGQUBUJINSISUODEWENTI。ZAITANDAOJINGQUZHUANXINGSHI,HUANGSHANLVYOUXIANGGUANFUZERENZAIJIESHOUJIZHECAIFANGSHIBIAOSHI,QUNIANHUANGSHANLVYOUMENPIAOJIAGECONG230YUANDIAOZHENGZHI190YUAN,MENPIAOSHOURUSUIRANXIAJIANG,DANSHISHIJIYOULANRENSHULVEYOUZENGZHANG。HUANGSHANLVYOUQIXIAHAIBAOHANLVXINGSHE、JIUDIAN、CANYINDENGDUOGEBANKUAI,WEILAIJIANGTONGGUOQITABANKUAISHOURULAIMIBUMENPIAOSHOURUDEXIAJIANG。GAIFUZERENHAIBIAOSHI,MENPIAOSHOURUJIYUHUANGSHANLVYOUYEJIDEYINGXIANGYINGGAIYEJIUSHIYINIANZUOYOU,DAOMINGNIANZAIKANTONGBIJIUBUHUICHUXIANXIAJIANGDEQUSHI。

王兴斌指出,传统景区多元化经营,摆脱门票经济,从长远来看是趋势,但是具体到每个景区的情况不同,具体问题还要具体分析。景区扩大综合收入,有一个问题值得注意,很多景区内部是不允许开宾馆的,有环保的限制,尤其是像山岳型的,这就需要在经营手段上另想办法,甚至可以考虑在景区周边增扩休闲度假的区域,延长过夜消费,或者利用景区IP打造纪念品等销售延伸性消费。

业内人士指出,此前也曾有风景区依托山地地形,开发建设体验型主题公园的项目。据了解,2015年开业的梦幻奥陶纪主题公园便是位于重庆市万盛区黑山-石林风景名胜区手机买彩票核心区的项目,该项目开业之后,游客络绎不绝,甚至一度成为“网红”景点。吴丽云指出,景区转型,还是要更加贴合市场。尤其是现在年轻人越来越喜欢体验式的度假方式。

WANGXINGBINHAIBIAOSHI,YINDAOJINGQUZHUANXINGSHIYIGEZHANGQIDEGUOCHENG,YOUQIXIANGZENGJIAGUOYEXIAOFEI、TOUZIJIUDIANDENG,XUYAOYOUYIDINGTOUZIZHOUQI,MUQIANKANLAI,JINGQUZHUANXINGHAIYAOJINGLIZHANGSHIJIANDEZHENTONG。

No.4

JINGQUDAODIYINGGAIZENMEZUO?

手机买彩票XINGSHIZHENGDAOBIJINGQUZHUANXINGSHENGJI。QISHI,HENDUOJINGQURENZHIDAOZAIDANGQIANHUANJINGXIA,YAOBIANGE,DANBUZHIDAOZENMEZHUANXING、ZENMEQUTUPO。JINGQUHENDUOGONGZUORENYUANHAIYOU“BUSHOUMENPIAOLE,HAINENGZUOXIESHENMEQUZHENGQIAN?”DEJIAOLV。HUOZHE,JINGQURENZHIDAOYAOXIANGSHENMEFANGXIANGZHUANXING,DANNAIHERENLI、CAILI、WULI、ZIYUANDENGYOUXIAN,JILEIBUZU,JIAZHIMENPIAOSHOURUJIANSHAO,KEWEI“XUESHANGJIASHUANG”,MEIYOUQIANQUYANJIUXINDEXIANGMU,DANGQIANXINGSHIXIAYEFEICHANGJIANNAN。

手机买彩票SHEQIMENPIAODE“XIAOZHIMA”,LAIHUANQULVYOUJINGJIFAZHANDE“DAXIGUA”SHIZAIBIXING。ZAIGUIHUAZHICHU,BULUNSHIXIANGMUDEKAIFA、JIANSHEDAOHOUQIDEYUNYING,DOUYAOYUGUOJIJIEGUI,JINGQUMIANPIAODANGONGGONGPEITAOYAOWANBEI。

手机买彩票YAOBUDUANWAJUEJINGQUTESE、YOUSHI,ZENGQIANGYOUKETIYANGAN,TONGSHIDAKAIYUANMENYINRUSHANGJIA,TONGGUOZUJINDENGMIBUMENPIAOSHOURUDEBUZU,BAZHENGGEJINGQUPANHUO。

SHOUXIAN,YAO“XUEHUIKU”。

手机买彩票ZHENGFUZHIDINGZHENGCEDESHIHOU,KENENGBINGMEIYOUGUJIDAOQIYEGANSHOU,DANSHIMUYICHENGZHOUDEQINGKUANGXIA,QIYEHAISHIYINGDANGBAKUNNANXIANGZHENGFUFANYING,CONGERRANGZHENGFUZAIQITAFANGMIANNENGGOUJIYUYIDINGDEBUCHANG,TONGSUDELAISHUO“HUIKUDEHAIZIYOUNAICHI”。YAORANGZHENGFUZAIZHENGCE、SHUISHOU、TUDI、BUTIE、DAIKUAN、ZHUNRU……DENGDENGFANGMIANNENGGOUJIYUQIYEYIDINGDEBUCHANG。

DIER,YAOMOUBIAN。

MENPIAOJIANSHAOHOU,YAOZHUDONGMOUBIAN,YAOZAIQITAQUDAO,BIRUCANYIN、ZHUSU、YULEDENGFANGMIANNENGGOUYOUSUOHUIBU,MUQIANBUJUBEICILEIGONGNENG,HUOZHEXUYAOGAIBIANTUDIXINGZHI,HUOZHEYOUQITAXUQIUDE,XUYAOTIZAOXIANGZHENGFUJINXINGSHENQING,JIZAODEZHUANXINGFAZHAN,FOUZEMIANMIANKUISUNZHIXIA,ZUIHOUSHIWENSHUIZHUQINGWA,YUELAIYUENANYICHUSHENG,SILEYEQIAOWUSHENGXI。

DISAN,YAOBUJU。

JIANGMIANMENPIAOHOU,BIRANYINGLAIYIDINGDELVYOUCHAO,JINGDIANJINGQUYAOTUIDONGZHENGFUZHIDINGZHUNRUJIZHI,ZAIJINGDIANJINGQUZHOUBIANYINGXIANGFANWEINEI,YOUXIANJINGDIANJINGQULVXIANBUJU,QIANGZHANXIANJI,CONGERJIANHUANMENPIAOJIANGSHAODEKONGQUE,DAILAIQITAFANGMIANDESHOUYI,MIBUBUZU。

手机买彩票DUITOUZIZHE:WENFENGERDONG、TIZAOBUJU

手机买彩票DUIYUTOUZIZHEERYAN,MIAN、JIANGMENPIAOSHIYICHANGSHENGYAN,JINGDIANJINGQUTOUZIJINBUQUHUOHENNANJINQUZHEIMEIGUANXI,MIAN、JIANGMENPIAO,YOUQISHIDAXINGGUOYOUJINGDIANJINGQUMIANJIANGMENPIAO,LIRUHUANGSHANFENGJINGQU,BIRANHUIDAILAIDALIANGDERENCHAO,ZHEIXIERENCHAODECHIZHUYONGXINGDOUSHIJUDADESHANGJI,ZHEIXIEXUQIUHENNANZAIZHONGXINJINGQUDEYISHIXIAN,ZHEIJIUWEIZHOUBIANYINGXIANGDIQUDEPEITAODAILAILEJUDADESHANGJI,TOUZIZHEKEYIXUNZHELVYOUCHANYELIANJINXINGTIQIANBUJU。

同时中心景区免、降门票,但肯定还会对景区承载量有所限制,迟滞的客流必然要被分流,这就为周边的旅游休闲带来了新的机遇,农业综合体、特色小镇、休闲项目、民宿民居……这些都将成为分流的重要内容,投资者可以循着这个思路进行延伸投资。


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