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绿维问答 林峰视点

LVWEIQIXIAWANGZHAN

当旅游“归零”,或许是某些痛点破题时

2020-02-13 绿维文旅 标签:
 

手机买彩票2020NIANXINCHUNYISHI,YICHANGTURUQILAIDEXINXINGGUANZHUANGBINGDUGANRANDEFEIYANYIQING,RANGHONGHUODELVYOUYETURANANXIA“ZANTINGJIAN”,JISHINIANLAILVYOUYEDIYICIZHANGSHIJIAN“XIEYE”。

 

手机买彩票WOMENJIANXIN,YIQINGZHONGJIANGGUOQU,LVYOUZHONGJIANGHUIFU。CONGKUAISUZENGZHANGDAOJIARANERZHI,ZAIDAOZHONGZHENGQIGUZAICHUFA,LVYOUDEBUFAYIJINGBUWANQUANSHIYUANLAIDEBUFA,YOULAOQINGHUAI,YOUXINQIDAI。

 

手机买彩票GUOQUXINGYEMANGYUCUFAZHAN,QIYEMANGYUZUOSHENGYI,YONGKUAISUFAZHANJIEJUEQIANJINZHONGDEWENTI,DANHUAFAZHANZHONGDEMAOBING。DANGYOUYITIANZHENGGEXINGYETURANTINGXIALAI,ZHEIZHONGTINGZHI、GUILING,SHIFOUWEILVYOUYEZHONGDEGEZHONGBUZUZHAODAOLEPOJIEDEXINTUJING。

 

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第一,旅游统计“归零”后

 

手机买彩票ZHEIMEDUONIANLVYOUYEKUAISUDEFAZHAN,RANGGEDILVYOUTONGJITINGBUXIALAI,LIANGGEZHUYAOTONGJIZHIBIAO:LVYOURENCIHELVYOUSHOURU,JIEJIEPANSHENG,NIANNIANZOUGAO。GEDILVYOUTONGJIDEYALI,YISHIZONGXIANG,MEINIANZIWOBIJIAODEZENGZHANGSUDU;ERSHIHENGXIANG,GEDILVYOUFAZHANGUIMOHESUDUDEXIANGHUBIJIAO。KAIGONGMEIYOUHUITOUJIAN,RANGZHEILIANGZUSHUJUZAIZENGZHANGXIAQU,JIUYAOYANZHONGSHIZHENLE。

 

YALILAIZIHENGXIANGHEZONGXIANG,DANTONGJICHULAIDESHUJU,QUESHI“ZONGXIANGBUNENGJIA、HENGXIANGBUKEBI”。GUONEILVYOUTONGJIDEZHEIGEYINGSHANG,YIGEYUANYINSHIGESHENGGEDILVYOUTONGJIMEIYOUYIGEGONGTONGDECANZHAOXI,FANGRENLEGEDIZAILVYOUTONGJISHANGGESHUOGEHUA。

 

YIQINGRANGWOGUOLVYOUYE“XIEYE”ZHISHAOLIANGGEYUE,2020NIANDELVYOUTONGJI,QUELEHENDAYIKUAI,GESHENGGEDIMEIYOULEYUQUNIANBIJIAOGUIMOHEZENGSUDEYALI,YEKEYIZANTINGXIANGHUBIJIAODEYALI。

 

KEYIXIEXIAGUOQUDEBAOFU,RANG“GUILING”DELVYOUYE,LAIYICHANGTONGJIXINSHEJI,WEIGUOQULVYOUTONGJIJIETAO。

 

手机买彩票YISHISHELIYIGEGONGTONGDECANZHAOXI,ZHEIGECANZHAOXIKEYISHIGDP,RUYANJIUBINGTONGJILVYOUZENGJIAZHIYIJIZHANGDPDEBIZHONG,ZHEIKEJIEJUE“ZONGXIANGBUNENGJIA、HENGXIANGBUKEBI”DEWENTI。GEDILVYOUYEFAZHANCHENGDUHEQUYUJINGJIFAZHANSHUIPINGMIQIEXIANGGUAN。RANGLVYOUDEJINGJIZHIBIAOHEGDPGUAGOU,YEJIUSHIHEGESHENGGEDIJINGJIFAZHANDAPANGUAGOU,ZHEIJIUJIANQINGLVYOUBUMENDUILVYOUJINGJIGONGXIANDETONGJIYALI。YIFANGMIAN,LVYOUZENGJIAZHIGAO,SHUOMINGZHEIGEDIQULVYOUCHANYEGUIMODA,ZHIGUANLAIJIANG,GUANGDONG、JIANGSUDELVYOUZENGJIAZHIKENDINGBIDADUOSHUSHENGFENYAOGAO。LINGYIFANGMIAN,LVYOUZENGJIAZHIZHANGDPBIZHONG,SHUOMINGZHEIGEDIQUDELVYOUYEZAIJINGJIDAPANZHONGDEFENLIANG。JINGJIBUFADADEDIQU,LVYOUZENGJIAZHIZAIGDPDEBIZHONGKEYIGENGGAO,ZHEIJIUTUXIANLELVYOUDEFAZHANCHENGDUHEJINGJIDIWEI。

 

二是设定一批有据可依的数据指标,以小旅游为切入口,进而推算大旅游,小旅游统计可比较,大旅游统计可参考。如过夜游客人数和过夜游客住宿消费,入境游客人数和旅游外汇,这两组数据可以通过一定渠道比较真实掌握。强调这两组数据的统计和比较,是鼓励发展休闲度假旅游,鼓励发展入境旅游,鼓励发展旅游消费。再结合本省人口数量和人均收入,省际游客数量、本地旅行社接待游客数量、旅游场所(包括景区乡村旅游点、休闲街区)的游客接待数量等,推算出该地区的旅游规模和经济规模,这个推算仅仅作为一种参考。

 

SHANGSHULVYOUTONGJIDEZHIBIAOJINZUOYIGETANSUO,LVYOUYOUSHIZONGHEXINGHENQIANGDECHANYE,BATONGJIDEBIANJIEHUADAONALI,CONGNALIJIAODUQIERU,TONGJIYOUHENQIANGDEZHUANYEXING。ZHEILIJINZUOPAOZHUANYINYU。

 

第二,消费反弹后的市场监管

 

手机买彩票MEIYOUSHICHANGJIUWUXUGUANLI。GUOQUDELVYOUJIANGUAN,SHIZAIYIBIANFAZHANYIBIANJIANGUANDE,TUIYIXIANGJISHUDEFUGAI,BUKENENGRANGQIYEDOUTINGXIALAI。DANZHEICIDEQIJISHI,LVYOUDOUZANTINGLE,LVYOUJIANGUANDEMOUXIEYAOQIU,KEYIJIEJIWANSHAN。

 

YIQINGQIAN,LVYOUSHICHANGDEWENTIZHUYAOJIZHONGZAI“BUHELIDIJIAYOU”,ZHEIGEWENTIBUJINJINGNEIYOU,JINGWAIYEYOU。LVYOUJIANGUANXUYAOKAOLVJIDIAN:YISHILVYOUYEGENJUYIQINGQINGKUANG,XIAYIBUFENQUFENBUYOUXUKAIFANG;ERSHILVYOUYEZHONGQISHI,YIXIEXINXIHUASHOUDUANRUHEJISHIGENSHANG、BUWEI,YOUYIXIEGUOQUXIANGBANQUENANYIBANCHENGDESHIQING,KEJIEZHUZHEICIJIHUILAISHIXIAN;SANSHICANKAOYIQINGQIJIANDUISHICHANGJIANGUANDEYAOQIU,YANZHILVYOUHUIFUHOUSHICHANGDECONGYANGUANLI。

 

手机买彩票ZHEICIYIQINGSHIDUILVYOUYEDEYICIDAXIPAI,HENDUOXIAOQIYECHENGBUXIAQU,JIUTUICHULE;HENDUOLVYOUCONGYERENYUANJIGEYUEMEIYOUSHOURU,YETUICHULE。YIQINGGUOHOU,SHICHANGYOUKENENGCHENGXIAN“BAOFUSHI”XIAOFEIHE“BAOZHAXING”ZENGZHANG,SHIGANGHUIFUDELVYOUGONGJINANYIJISHIMANZUPANGDADEXUQIU。ZHEISHIYOUKENENGCHANSHENGHENDUOLVYOUXIAOFEIJIUFEN,RU,TIANJIALVYOUXIAOFEIPIN。LVYOUJIANGUANYEYAOTIQIANYUCE,JISHIGENSHANG。

 

第三,短期反弹与长期问题

 

LVYOUSHICHANGZAIYIQINGQIANHOU,JIYAOYINGDUIDUANQISHICHANGQIANGLIEFANDAN,GENGYAOMIANDUILVYOUXINGYEZHANGQICUNZAIDEWENTI。YIQINGGUOHOU,DUANQIHUICHENGXIANYIGEFANRONGDESHICHANG,DANZHANGYUANLAIKAN,LVYOUZHUANXINGSHENGJIRENGRANSHIPOQIEDE,MEIYOUDAOWEIDE。YIQINGJIASULESHEHUIXINGGEHERENMENXUQIUDEBIANHUA,LVYOUZHISHIQIZHONGYIGEZUCHENG。LVYOUZHE、LVYOUFANGSHI、LVYOUXUQIU、HUOKEQUDAO、SHENGCHANSHEJI、GONGYINGLIANTIAODEBIANHUA,DAILAILECHUANTONGWEIJI,YEDAILAILECHUANGXINJIYU。YIQINGZHONGSULVYOUXUQIU,YIQINGGUOHOU,ZUO“SHENGMING”SHANGDESHENGYI,“SHENGCUN”SHANGDESHENGYI,YOUSHILVYOURENDELINGYIMENDASHENGYI。YIXIAOFEIYONGHUWEICHUFADIAN、ZHUZHONGCHANPINHEFUWUSHEJI、YOUHUACHANPINBIAODAHEJINGXIHUAYUNYING,DOUSHILVYOUYEYAOSIKAODEXIAYIBU。

 

第四,中国旅游企业的国际议价力

 

GUKESHISHANGDI,ZHEIMEDUOGUOJIAZHENGZHONGGUOYOUKEDEQIAN,ZHONGGUOYOUKESHILVYOUQIYEDEJIAFANG,ZHONGGUOQIYEZAIGUOJISHANGYOUSHIJIAFANG,BENLAIYINGGAIYOUJIAOQIANGDEYIJIANENGLI。DANSHI,ZHEICIYIQINGBAOLUDEWENTIHAISHIHENDUO。ZHEICIYIQINGZAOCHENGDELVXINGSHETINGZHITUANDUILVYOU,SHEJIDALIANGDETUIPIAOGONGZUO,GUONEIHANGKONG、LVXINGSHE、JIUDIAN、JINGQUDOUNENGGOUDUIYOUKEMIANFEITUIDING,JINKENENGJIANSHAOYOUKESUNSHI。DANCHUJINGLVYOUTUANJIUYUDAOLEMIANFEITUIDANNAN、XIEDIAONANDENGWENTI,ZHONGGUOQIYEHEYOUKESUNSHIDA。ZHEIYESHIJINHOUYAOSHENSHIDEWENTI,WOMENDEYOUKEZOUBIANTIANXIA,DUIZHEIZHONGBUKEKANGLI,YIDINGYAOTIGAOTANPANHEYIJIANENGLI。

 

ZHEICIYIQINGHAIYOUYIGEGUANCHA,CONGQIYEXIAOQIEMIANKAN,YIQINGDAOZHILEZAIXIANLVYOUQIYEHELVXINGSHEHAILIANGTUIDAN,ERQIESHIDUANQIYAOWANCHENGDETUIDAN,YOUYUTUIDANLIANGDA、LIUCHENGFUZA,GEJIAQIYEJUNCHUXIANLEBUTONGCHENGDUDETUIDINGNAN,ZHEIZHONGBIANGUCHENGWEILVYOUYEJINGYINGDEXINKAOYAN。CONGSHEHUIDAQIEMIANKAN,QUANGUORENMINZAIJIAZHAILEBANGEYUEHOU,HULIANWANGXIAOFEIXUQIUJIJUSHANGSHENG,HULIANWANGPINGTAIDESHENGHUOWUZHIKAISHIDUANHUO。ZHEIXIEBIANHUADUIFUWUXINGQIYEDEZHINENGHUA、XIAOLVHUATICHULEGENGDUOYAOQIU。

 

 


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