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曾博伟:疫情之下文化旅游发展的政策考量

2020-03-09 绿维文旅 标签:

近日,中国社会科学院旅游研究中心特约研究员曾博伟,针对疫情之下文化旅游发展的政策考量进行了解读。他认为,如何按照习近平总书记的讲话精神,制定文化旅游产业发展的针对性政策,事关文化旅游业的恢复与振兴,同时也事关国民经济和社会发展全局。因此,在疫情之下,制定文化旅游发展政策需要注重把握好五个方面。

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目前,为响应中央复工复产的要求,除旅行社之外,一些非疫情防控重点地区的旅游住宿企业和旅游景区手机买彩票纷纷开始重张营业。文化和旅游部出台了《旅游景区恢复开放疫情防控措施指南》;中国旅游景区协会也联合全国51家景区发布《中国旅游景区防疫自律公约》,这些举措对疫情之下文化旅游景区的安全有序开放提供了指导。但也有媒体报道,景区开放之后,北京香山、江西武功山出现游客爆满的现象,这无疑给疫情防控带来了极大的隐忧。

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第一,救企业。2月5日,文化和旅游部出台政策,暂时退还旅行社80%的旅游服务质量保证金,期限两年,这对缓解3.8万家旅行社的现金流压力起到了积极作用。下一步支持文化旅游企业脱困,需要文化和旅游部门与发改、财政、人社等部门一道,争取给文化旅游企业减免或者缓交一定期限的增值税、所得税、房产税,同时在特殊时期减免文化旅游企业住房公积金、失业保险金、养老手机买彩票金、土地使用费等行政性基金和行政事业收费,切实减轻企业的负担;与此同时,还需要在财政和金融部门的支持下,争取部分财政贴息以及贷款担保费减免,降低文化旅游企业的融资成本,同时通过信贷展期、融资租赁、门票质押、支持上市公司定向增发等方式,拓宽文化旅游企业的融资渠道。

第二,促市场。当前政策需要重点促进后续市场的恢复,只有市场真正繁荣了,才能为文化旅游企业复兴创造最多的机会,这也是对文化旅游企业最大的支持。当前,特别要抓好入境旅游市场的恢复,在入境、国内和出境三大市场中,入境旅游市场既是我国旅游市场的短板,同时也是这次受损最为严重,后续恢复最为困难的领域。有必要在通盘考虑当前和长远发展的基础上,研究出台入境旅游振兴计划。此外,国内文化旅游市场是文化旅游产业发展的主体,因此要在疫情结束之后,通过发行文化旅游消费券、举办文化旅游消费惠民节等方式,促进国内文化旅游市场率先复苏。当前特别需要通过政策要增强文化旅游市场的消费信心,在疫情之后让更多消费者参与到文化旅游活动中来。

第三,稳就业。文化旅游及相关产业的就业数量占全国就业人员的10% 以上,是当前“稳就业”的主战场。因此在政策设计上,要对吸纳就业多、不裁员或者少裁员的文化旅游企业进行一定的奖励;要按照中央疫情之下“要支持多渠道灵活就业”的精神,积极发展文化旅游领域的灵活就业、弹性就业;同时要支持文化旅游企业员工培训,提高劳动者素质,增强从业人员的稳岗就业能力。

五是着眼长远发展。这次疫情对文化旅游发展造成了短期的冲击,同时也暴露了长期困扰文化旅游业发展的深层次问题。因此在政策考量下,既需要争取解决当下的突出矛盾,同时也要以此为契机,争取一些有利于文化旅游业持续健康手机买彩票发展的政策。比如,为提高疫情之后的旅游市场宣传能力,三亚市就创新性成立了三亚市旅游推广局,由三亚市旅游和文化广电体育局和10家左右规模较大的重点旅游企业共同设立理事会,履行出资人和管理责任,并决策各类旅游营销推广重大事项。未来,有必要通过政策推动这类符合国际惯例的旅游市场推广机制改革。再比如,土地问题是长期制约文化旅游投资的重大“瓶颈”,文化和旅游部门有必要加强与自然资源部门的协调,推动相关政策的出台。此外,目前各地还有不少针对文化旅游企业的一些不合理收费项目,这也需要在系统梳理基础上,争取逐步取消,从而为文化旅游企业的长远发展创造条件。

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手机买彩票LAIYUAN:2020NIAN2YUE25RIRENMINWANG

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