手机买彩票

疫情过后游客出游意愿调研报告

2020-03-14 绿维文旅 标签:

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前言

由艾威联合旅游顾问机构、中国康辉旅游集团、亚太旅游协会共同开展的《疫情过后游客出游意愿调研报告》, 3月13日在北京正式权威发布,这是第一份针对疫情过后旅游者出游意愿和需求进行多维度系统调研的市场分析报告。

新型冠状病毒疫情(COVID19)的爆发,给2020年的旅游业按上了暂停键。1月24日,文化和旅游部发布《关于全力做好新型冠状病毒感染的肺炎疫情防控工作暂停旅游企业经营活动的紧急通知》,多国对中国公民采取了入境限制,旅游需求瞬间消失,使得传统的春节旅游旺季跌入“寒冬”。经过一个多月的严防严控,国内疫情防控效果已经初见成效,多地已经下调重大突发公共卫生事件应急响应等级,并开展有序的复工复产,国内部分旅游景区手机买彩票也在做好防控工作的同时,逐步恢复开放。在国家强力防控下,疫情有望很快过去,社会经济和人民生活也将恢复正常。

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DUICHUYOUHAIYOUSHENMEYANGDEGULV?

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01

疫情过后游客出游意愿明显

7、8 月暑期或迎来小高峰

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手机买彩票YIQINGGUOHOU,JIUZHAIZAIJIADERENMENHUIKAOLVCHUMENLVYOUMA?

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该调研报告也显示,对于那些在疫情过后不打算外出旅游的客人,影响他们出游意愿的因素是多方面的,其中最主要的影响因素还是对健康安全的担心。

02

将以国内游为主

休闲度假、放松身心的旅游产品受欢迎

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03

最想去的国内旅游目的地和城市

云南、三亚分居首位

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该调研报告显示调研报告显示,排名前10的省、自治区和直辖市的旅游目的地有着丰富的自然和文化旅游资源,优美的自然风光,独特的民族风情,动感优雅的城市韵味,是游客休闲放松的好去处。从旅游城市的维度看,疫情结束后,在客人有意向前往的目的地城市中,排名前 10 的旅游城市为三亚、重庆、成都、北京、厦门、上海、西安、杭州、青岛、南京。

04

日本、泰国是出国游首选

热带海岛度假产品受游客青睐

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疫情过去后,去热带海岛度假,享受阳光、大海与沙滩受到许多有出国旅游意愿客人的青睐。在有出国旅游意向的受访客人中,有 58%的客人表示会比较偏爱热带海岛度假的旅游产品,在各种旅游产品中占比最高。徜徉于历史手机买彩票与文化之间,饱览异域文化风情的文化主题旅游产品也比较受欢迎,有 33%的游客表示会喜欢文化主题类的旅游产品。而无论国内游还是出国旅游,中国人始终对美食情有独钟,30%的客人表示他们会比较喜欢包含有美食体验的旅游产品。

05

跟团游、自由行和定制旅游各有所爱

邮轮旅游或暂受严重影响

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06

健康安全保障是游客的主要关注点

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07

为旅游恢复做准备,世界旅游组织呼吁:

优先将旅游业纳入恢复计划

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